I’m very sure we have heard about 4:3 and 16:9 aspect ratio televisions, with the latter being increasingly popular. While the market is still getting people to move on to wide-screen TVs, Philips launches an ultra wide-screen TV, with a cinematically perfect aspect ratio of 21:9.

If you notice, black bars are still present on the top and bottom of our wide-screen TVs while watching most movies. That because of the movie aspect format which is 21:9 (more commonly known as 2.39:1, although not exactly same)

This is where this TV comes in, delivering a border-free video. Now I got so many questions in my mind, like how 16:9/4:3 videos are handled and is this a beginning of a new standard? Anyways, it’s a 56″ panel and Philips have firmed up its pricing to be €4,000 (SG$7712). This TV was announced earlier this year and its gonna be out this June.

Check out more pictures here. Also, learn more about aspect ratios on Wiki.